For us the 2017-2018 financial year has been an invaluable period of re-investment and innovative development. From a range of new specialized equipment to developing unique business models around the themes of superb quality and accessibility, we have put our time and effort to make our services diverse and more importantly readily accessible for every player in London’s art & design community. My name is Deniz Guzel, founder of Guzel Photography Services and I am pleased to share with you 3 highlights from the previous financial year.


1.    New equipment: More powerful and versatile lighting systems:
For photographing artworks top tier and –diverse lighting options are a necessity! With the brand new edition of Bowens heads to our lighting set we now have 9 flash heads, all of which can be modified with different apparatus to fit a variety of needs. But more importantly, all our lighting systems are portable, allowing us to travel to a gallery, artists studio or storage with a fully equipped, portable photography studio. Another massive investment is a new specialized camera that enables us to create Virtual Exhibition Tours, which brings us to the next item on the list.

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2.    New Service: VR (Virtual reality) Exhibition Tours:
Virtual Reality technologies and emerging possibilities has been an interest in the art world via VR’s many applications.  We jumped on board and invested in a VR camera system and are now able to create VR exhibition tours. Our VR tours not only have unique archival applications but also dramatically increase the number of people engaging with the works in the context of an exhibition. Our VR tours feature invaluable tags that can display caption information, detail image, price, hyperlinks and more.

3.    New Business Model: Subscription & Membership options to Guzel Photography’s Services:
In January 2018 we introduced a unique and innovative business model. We now take over all photographic needs of a gallery in a subscription model. This allows galleries to spread the cost of any photographic service they receive with regular monthly payments. We created several packages based on the numbers of exhibitions a gallery presents per/annum catering to all needs photographic. We have been very flexible in creating customized ‘photography plans’ and make all our services conveniently available to what we call ‘gPS Members’. This model was introduced in February 2018 and we now have 5 gPS Members.

4.    Bonus: Our (continuing) Patronage in Contemporary Art Society:
I personally joined Contemporary Art Society last year with their ‘young patron’ scheme.  CAS’s mission is to raise funds to place artworks by contemporary artists in public collections all over the UK.  One of my favorite things about being a member of CAS is the studio visits that have always been very inspiring. I plan to stay a supporting member for the years to come.


Katrine Levin Galleries Installation time-lapse Video

Katrine Levin galleries presented Gao Xiang's first London exhibition, 'Interrogating Dreams'. For this show they commissioned us to photograph exhibition views and archival images of a number of artworks from the show. During the photoshoot we also set up a small video camera and recorded a few hours of installation footage - which then made this short 'installation time-lapse.' 



Renders artists, gallery directors, collectors, gallery personnel and teams in a collaborative process being mindful of expression, composition, lighting and background.

Portraits can be taken in studio environment with artificial lighting, outside with natural light or with a mixture of both depending on the desired effect. We like to keep post-production to its minimum where possible but different approaches to editing/retouching are available upon request.

Some artists prefer environmental portraits at their studio or home showing the space as much as possible including artworks or elements of their processes. Others prefer being outside in the open space like a park or a street in London. We always try to photograph artists in an artistic way so their aura would show in the images.

Other professional portraits are usually done in the gallery showing the space, sometimes with works from current exhibitions or simply using the walls as empty backgrounds. 

Private view & Event Photography:

Captures events such as private views, studio visits, publication launches and others, with your briefing taken in detail to capture every key moment of the event.

The photographers capture images in the visual style of your choosing. We offer two main styles. First is a candid style where the photographer takes shots of the event focusing on the mood, interaction with the works, dialogs with a non-invasive manor even with low lighting conditions. With this style we provide details and wide-angle shots showing the space, the works as well as the audience using also black&white where appropriate. Secondly we employ a ‘red-carpet’ style where the photographer is ‘present’ with a camera and extended flashlight arm and diffuser and takes posed images of guests. We recommend most clients a portfolio of images in both styles taken simultaneously throughout the event when possible.

Your photographs will be online the next day – in some cases on the same day for press syndication or social media streaming. We guarantee fast turnarounds without compromising quality.

We can also undertake your Instagram account (Instagram takeover) to post images, videos and stories live on your behalf with pre-determined captions and hash tags. 

Exhibition Documentation, Installation Views:

Documents an exhibition be it in museum scale or a modest apartment show employing skillsets from architectural and interior photography. However in our experience we found that documenting an exhibition is far more than photographing the space and the installation.

This is why we aim to document the experience of the exhibition with a series of images typically few wide-angle master images then groups of works and single works. We focus on the dialog of works presented together and their presence in that particular space.

Wide-angle images taken with a 17-35mm wide-angle lens on a full-frame camera are then processed on special software for lens profile corrections to eliminate distortion. We use a colour checker for correct white balance. We often use HDR technique for exhibitions that are dimmed lit with spots to achieve desired level of illumination while staying true to the colour of the works. Even though we often prefer to document a show with the lighting at the exhibition we may use portable or studio lighting when necessary.

As we shoot we reflect on defining the displayed objects, exhibition concept, exhibition design, lighting, typology and other elements of the show and document the exhibition in a way that would not only photograph it but also represent it to future audiences. 

Artwork Photography (Producing Archival Master Files):

Produces high quality Archival Master files of up to 230MB using state of the art camera and lighting equipment. A correctly lit, well-balanced Archival Master File is produced directly from the Capture File that represents the original artwork as accurately as possible and is used for long-term access purposes. A colour checker card is used with every shot to assure accurate colour space.

Original works can be photographed on display at the gallery or museum, in storage facilities and in private properties such as artists’ studios and client’s or dealer’s houses.

Most 2 dimensional works of art are photographed installed however smaller size works can be photographed in a copy stand set-up. Glass framed works are photographed using special lighting and polarizing filters to eliminate any reflection.

3 dimensional works can be photographed installed with natural light or in studio environment created by portable Colorama background and professional studio lighting - depending on the nature of the work. 3 dimensional works that have reflective surfaces are photographed in a portable studio environment and specially edited to achieve desired level of reflection or to eliminate it. Smaller reflective works such as wearable art pieces are photographed in a photographic tent.

Time based works are documented from start to finish with special attention given to any specific moments the artist or client wishes to capture. The photographer pays attention to various aspects of the performance such as artist(s), lighting, music, audience experience, interaction and so on in a non-invasive manner. 

David Begbie Catalog Shoot & Backstage Video

I photographed sculptures going back thirty years in the artist's career. This was for the upcoming exhibition at Contini Art UK that showcased sculptures as well as works on paper. 

Most of his works could be considered 'large' in size that requered a large white backdrop. This was especially useful in terms of incorporating shadows of sculpture in the images as the gallery requested. The glass roof posed a challenge because it was one of those rare sunny days in London. We ended up blocking most of the glazes using a black fabric to eliminate unwanted beams of sunlight. 

It was a brilliant experience to be in David Begbie's studio and photograph his work and I am greatly pleased with the result. 

A short clip showing the backstage of David Begbie exhibition catalog photoshoot for his solo show at Contini Art UK.
Source: https://www.youtube.com/watch?v=PT2F6lkB1h...